Wednesday, November 27, 2019

Relationship Between Body and Consciousness by Jean

Relationship Between Body and Consciousness by Jean Introduction According to Jean-Paul Sartre, understanding of the body is obscured by many factors. Moreover, its relation to consciousness is masked. In addition, its problems are concealed. He argues that this is attributed to the complexities surrounding consciousness. For instance, the body has laws that govern it.Advertising We will write a custom book review sample on Relationship Between Body and Consciousness by Jean-Paul Sartre specifically for you for only $16.05 $11/page Learn More Moreover, it is observable as matter. Furthermore, the body can be defined from the outside. However, this is not the same as with consciousness. Consciousness is reached by peculiar intuitions, which are inside the body. This complicates its understanding since one has to relate it to the body organs. Sartre claims that after internal intuitions, one can then unite consciousness to the various body organs for action. Therefore, Sartre tries to define the relationship be tween body and consciousness. In addition, he tries to explore the problems of the body. This paper will review Sartre’s theories on the body as well as its relation to consciousness. The Body Jean-Paul argues that consciousness is quite complex to understand. However, he finds it quite easy to cognize the body. Interestingly, once consciousness has been achieved, then its unity to the various body organs such as the nervous system becomes increasingly complex to analyze. However, he argues that the difficulties arise from trying to connect one’s conscience with other people’s bodies. Interestingly, he notes that no one has ever seen or will ever see his/her brain. That is, people look to others for explanation about their bodies. In that sense, he sees one’s body organs as his/her property than as his/her being. Through this, he notes that observable body organs such as the eye, the legs, and the ears, among others can only be seen in a single perception , which does not involve itself.Advertising Looking for book review on philosophy? Let's see if we can help you! Get your first paper with 15% OFF Learn More In essence, Sartre argues that people see their organs as the other in relation to themselves because they cannot comprehend how they function to communicate sense. Therefore, he claims that people deal with different orders of reality. In this regard, he rejects the notion of double sensation because these two orders of reality are in incommunicable levels. In essence, he claims that the orders of reality are radically distinct. Sartre also agrees with other theorists that the discovery of the body as being is real. However, he claims that the body is indeed a being for others. On this, he argues that people usually link their consciousness of objects on the body of others. Sartre gives an example of an inverted image seen from the lens to show that conscience can refuse to be bound by the laws of objec ts so that it conveys an upright image. In this regard, he posits that it is only possible to reflect on the nature of the body by first establishing the order of reflection. This should conform to the order of being which states that people cannot keep confusing the levels of ontology. Moreover, they must first look at the body as being-for-itself then as being-for-others. In addition, he argues that the two orders of the body are in both incommunicable and different levels so that they cannot be unified. In this regard, he continues that being-for-itself has to be wholly consciousness and wholly body. Moreover, it should be noted that the two (consciousness and body) cannot be unified. Similarly, he posits that being-for-others should also be wholly body and the body wholly psychic.Advertising We will write a custom book review sample on Relationship Between Body and Consciousness by Jean-Paul Sartre specifically for you for only $16.05 $11/page Learn More Being-for-itself: Facticity From the discussion above, Sartre rejects Descartes’s theory that knowing the soul is easy as compared to knowing the body. In essence, it rejects the observations in the â€Å"Cartesian cogito.† Sartre argues that the facts of the body are completely different from the facts of thought. To prove this, he says that facts of the body are accessible through divide providence while facts of thought can be accessed through reflection. That is, the facts of consciousness manifest in signs, which drives the body out of conscience. This makes it difficult to reunite the two since the body has become a body-of-others. He commends the idea that idealism was right in positing that the world is made out of relation. However, he believes that idealism is not entirely true because it was taken from Newtonian science, which conceived relation from another relation known as relation of reciprocity. That is, idealism succeeded only in making the point of absolute objectivity. Moreover, Absolute objectivity made it possible for the world to exist without people thereby nullifying its effect. He therefore claims that the body is in the order of for-itself. In this regard, the body must be defined with the world. He therefore concludes that the body is one’s motivation without being its foundation. Sartre agrees with Plato on the fact that the body individualizes one’s soul. However, he does not agree with some theorists that it was made because of a demiurge. Moreover, he faults Plato in his belief that soul can be separated from the body at death. That is, he believes that one’s soul cannot detach itself from individualization because soul is the body as far as Sartre is concerned. To prove this, he gives an example of a sense, which he believes cannot be given before or after the sensible object.Advertising Looking for book review on philosophy? Let's see if we can help you! Get your first paper with 15% OFF Learn More He also commends Bachelard for reproaching phenomenology for inadequacy in coefficient of adversity. However, he faults him partly on the fact that instrumentality is primary. Moreover, he claims that one’s body extends through the tool that it utilizes. In this regard, he joins action and sensation as one. Moreover, he states that the body is a conscious structure of its own consciousness. Sartre believes that body organs give the body as it is acted upon as opposed to giving as it acts. Since he believes that the appearance of the body is not capable of giving rise to new complications, he concludes by stating that the body is one’s facticity of being. Moreover, since on one aspect the body appears as being for itself, on the other aspect it appears as an object, which is visible in one’s body organs. This shows that in accordance with the former level, the body has no physiology but on the latter level, it has physiology due to the presence of organs. In esse nce, Jean-Paul Sartre believes that the body is being-for-itself as well as being an object. In accordance with the former, he claims that the body has several aspects while one lives. One of the aspects includes consciousness, in which he considers the body as being a matter being-for-itself. The second aspect is perception. In this regard, he argues that when people perceive other bodies, they do so in a special manner. This kind of perception is completely different from the perceptions of lifeless things. Thirdly, Sartre believes that one can perceive his/her own body under particular circumstances. One therefore sees himself/herself as an object even without involvement of other people (being-in-itself). He utilizes numerous examples and arguments from theorists such as Plato, and Bachelard, among others to prove his arguments. Moreover, he draws information from many sources with an in depth analysis of information for the audience. It can be said the Sartre tries to define th e body and consciousness. Moreover, he tries to relate them with a view to establishing a common description and cognition of both. This is quite difficult considering the complexities involved. However, it should be noted that he rightly rejects theories that suggest that understanding the soul is easy as compared to understanding the body. Conclusion Jean-Paul Sartre tries to define the human body. He also tries to define consciousness. In both cases, he agrees that human body can be defined in different levels. For instance, he defines it as a being-for-itself and as an object. In the process, he disputes many theories including those posited by Plato, Descartes, and Bachelard, among others. However, it is important to note that he does not dispute their theories entirely but borrows from them to support his theories. Nonetheless, his understanding of the body and soul is quite apprehensive given that he rejects almost all theories posited by others. Moreover, he claims that oneà ¢â‚¬â„¢s soul cannot be detached from his/her body even in death. This brings controversies especially with religious people who believe in the separation of soul from body as well as in their distinctiveness. In addition, his arguments are largely theoretical as well as philosophical. This makes it difficult to defend his theories.

Saturday, November 23, 2019

The Fullest Essay Rubric for Writing an Impressive Paper for Your English Course

The Fullest Essay Rubric for Writing an Impressive Paper for Your English Course The Fullest Essay Rubric for Writing an Impressive Paper for Your English Course While everybody tells you that grades are not the most important things in your student life, you still get very happy when your efforts are evaluated with an â€Å"A†, and very upset when your professor thinks you deserve a â€Å"C† or something lower. That’s why before your points are announced, you always hope for the better outcome (even if you haven’t done anything for it, except for watching a few Netflix episodes). However, it’s a real buster when you spend a great deal of time and effort, and still get downgraded for some minor mistakes and inconsistencies. But we are here to change this situation, at least when it comes to essay production. Academic writing is a peculiar discipline where the knowledge of rules, techniques and core fundamentals play pretty much the same role as your talent. It is not enough here just to tell a great story – it is important to make it relevant and create a proper structure, and these factors will be evaluated even more meticulously than the actual plot. That’s why this time in our essay rubric we’ve created a table with the most essential criteria the professors take into account while evaluating your writing. If you always consider them while producing an essay, you will constantly get more than a â€Å"B†. So, go and explore it backward and forward! Criteria /Assessment A B C D F Grade Percentage Research Question The question is stated in the intro and conclusion, and is answered in the essay. The question is stated in the intro and conclusion, and is partly answered in the essay. The question is not stated neither in the intro nor in the conclusion, but is answered in the essay. The question is not stated neither in the intro nor in the conclusion, but is partly answered in the essay. The question is not stated neither in the intro nor in the conclusion, and is not answered in the essay. 15% Relevance The content of the essay is fully relevant to the topic; all the information bits are used to answer the research question. The content of the essay is fully relevant to the topic; the majority of information bits are used to answer the research question. The content of the essay is partly relevant to the topic; some information bits are used to answer the research question. The content of the essay is slightly relevant to the topic; few information bits are used to answer the research question. The content of the essay is NOT relevant to the topic; none of the information bits are used to answer the research question. 15% Introduction It is engaging, contains a research question together with a concise and clear thesis statement. It is more or less engaging, contains a research question together with a generalized thesis statement. It is not engaging, the research question and thesis statement are vague. It is not engaging, doesn’t have a research question, but there is a generalized thesis statement. It is not engaging, doesn’t have a research question or thesis statement. 5% Research Quality The research has been well planned, its results answer the main question and the sufficient number of sources were consulted. The research answers the question, though seems chaotic; the sufficient number of sources were consulted. The research answers the question, but is very chaotic; a few sources were consulted, though not enough. The research partly answers the main question, it is not planned and a few sources were consulted, though not enough. The research doesn’t answer the question, is very chaotic and not enough sources were consulted. 15% Reasoned Argument All the arguments are perfectly logical, clear and coherent. The majority of arguments are logical, clear and coherent. Some arguments are logical, clear and coherent. The majority of arguments are irrational, vague and incohesive. All the arguments are irrational, vague and incohesive. 10% Argument Support Each point is supported with solid evidence. The majority of points are supported with solid evidence. Some points are supported with solid evidence. A few points are supported with solid evidence. All the points are NOT supported and look weak. 10% Conclusion It has a restated research question with the thesis statement, summarizes all the points of the essay and adds some prospects for the further research. It has a restated research question with the thesis statement, summarizes all the points of the essay. It just repeats the thesis statement, and enumerates the points mentioned in the essay. It doesn’t mention the research question or thesis statement, but summarizes the points. It is not relevant to the research question, thesis statement or essay’s body whatsoever. 5% References Quality All the sources are relevant, up-to-date and reliable. The majority of the sources are relevant, up-to-date and reliable. Some of the sources are taken from online no-name articles, but the rest is reliable. The majority of the sources are not reliable, outdated or irrelevant. All the sources are untrustworthy, outdated or irrelevant. 10% Structure The essay has a clear cut structure (intro, main body, conclusion) together with a standard paragraph skeleton (topic sentence, proof, transition). Some elements of the essay structure (intro, main body, conclusion) or paragraph skeleton (topic sentence, proof, transition) are missing, but the majority is there. There is not enough gradual transition between paragraphs; the structure misses one/two core elements. There is not enough gradual transition between paragraphs; the structure misses the majority of core elements. There is no gradual transition; there is no structure in the essay. 15% Print this table and hang it on the wall beside your studying place – every time you’ll write a custom essay it will help you to include all the significant elements and polish your writing to the maximum. Even if you don’t manage to follow all the criteria for the â€Å"A† grade, you will 100% improve your piece because you will aim for the best score. We wish you good luck with that!

Thursday, November 21, 2019

Microbiology Report Essay Example | Topics and Well Written Essays - 1000 words

Microbiology Report - Essay Example Retail beef has lead to disastrous outbreaks of shiga toxin producing Escherichia coli in Europe. Shiga toxin Escherichia coli is the leading cause of hemorrhagic colitis and this usually progresses to the fatal hemolytic uremic syndrome. Contamination of meat by shiga toxigenic Escherichia coli occurs during the skinning process. Poultry is susceptible to Campylobacter contamination. Other common microbial contaminants found in meat products as revealed by surveillance studies in retail outlets are Listeria monocytogenes, Salmonella, Moraxella, Acinetobacter, Pseudomonas, Clostridium and Staphylococcus. These micro-organisms have virulence factors that contribute to pathogenicity in the human host and they include toxins, adhesins etc. Microorganisms such as Moraxella, Acinetobacter, and Pseudomonas lead to food spoilage via gas production, putrefaction and souring. Aside bacteria, fungi that lead to food spoilage and pathogenicity include molds in the following genera: Alternaria, Mucor and Cladosporium. Strict hygiene must be upheld in retail butcheries in order to eliminate microbial contamination (Montville, 2008). The Food Standards Agency in the United Kingdom provides for safety regulations in food retail outlets such as butcheries. They include directives on cross-contamination, cleaning, chilling, cooking and preparation. The various regulations that address food contamination caused by bacteria and other microorganisms are found in a legislative act i.e. The microbiological criteria regulation 2073/2005. It contains rules and regulations for all food business operators and is in agreement with the standards set by the European Union (EU). The implementation of general and specific hygiene measures is stipulated in article 2 of 2073/2005 and this is very relevant to meat production and selling (Moss & Adams, 2008). With respect to the aforementioned legislation, the latest applicable legislation in the United Kingdom was effected in the year 2006 and this legislation requires that for any person or firm to conduct any retail meat business, they must have a food management system that is documented. The document should strictly adhere to the principles outlined about hazard analysis of critical control point. The various areas that these guidelines are set to address is on carcass and carcass testing, handling and also processing as well as packaging of the meat and meat products to ensure that they are safe for human consumption devoid of any microorganism that can cause food poisoning (Moss & Adams, 2008). The management system required by the law is meant to ensure that the meat seller have the correct policies and procedures, that the employees have the correct training, equipment and also ensure that the firm/ meat dealer upholds and keeps records that can be used in future to help solve cases of food poisoning or help the government make some analysis about a certain concern. The visit to the butchery helped us come up with several observations on compliance with the set legislation. Most important all meat products were well labeled and the origin of the meat and preparation was well indicated. All standard operating procedures on cleaning and food hygiene were also adhered to. The manager explained the process of capacity building and the continuous training of personnel on food safety regulations. . The personnel working there are highly trained and

Wednesday, November 20, 2019

The Impact of Education On Social Change Essay Example | Topics and Well Written Essays - 2750 words

The Impact of Education On Social Change - Essay Example We are living in a mysterious world in which we do not know much. In fact what we know so far is negligible when we consider what we do not know yet. Even then it is better to know more about the knowledge which is revealed to the world because of the efforts of eminent scholars and scientists. Education is the only way to achieve knowledge about the unknown world. Knowing more about a particular thing will help a person to fine tune his personality and attitude. For example, earlier we thought that the diseases were the curses of God. Later we identified that the diseases were caused by some germs or viruses and this knowledge helped us to find out medicines suitable to kill these germs or viruses. In other words, our attitude towards diseases has been changed a lot because of the advancements in medical science. In short, education helps us to change our established perceptions and attitudes or it helps us to polish our knowledge. â€Å"The traditional education was meant for an u nchanging static society not marked by any change. But today education aims at imparting knowledge. Education was associated with religion†(Education and Social Change, 2010). Religions and religious beliefs influence the education process very much. A child is entering this world, not as a free person, but as a person born in a particular region. In other words, religious beliefs are the first knowledge a child is getting in his/her life. All other streams of knowledge came only at the secondary place. Most of the new scientific knowledge entering this world has questioned some of the established beliefs or teachings of the religions and hence many of the religions are not much keen in encouraging education. However, it is difficult for the religions... This report stresses that modern management principles were implemented in the Bangladeshi educational system in order to manage the educational process more effectively. Educational system has been perceived as an organization at present and at each level, different educational managers are managing the educational functions. Another major reformation process undertaken in the Bangladeshi educational system was the training and development of teachers. Bangladesh has realized that only the development of teachers is important in the development of educational system in Bangladesh. Knowledge is bursting from all the corners rapidly at present and the teachers should have their knowledge updated in order to excel in their profession. The above awareness motivated Bangladesh to implement a comprehensive teacher training and development program. Bangladeshi educational curriculum was outdated earlier. This essay makes a conclusion that Islamic community at some parts of the world is witnessing tremendous advancements in the educational sector. India and Bangladesh are two best examples, in which the Islamic community have developed a lot as a result of the educational modernization and reformation happened in the Islamic institutions and educational systems in these countries. Based on these changes in the educational sector, Islamic societies in these countries were also undergone drastic reformation process. The outlooks of Muslims in these countries are entirely different from that of some other fundamental Muslim societies in the world.

Sunday, November 17, 2019

The U.S. Foreign Policy during the Cold War Essay Example for Free

The U.S. Foreign Policy during the Cold War Essay It is true that foreign strategy of the United States during the Cold War (1947-1989) is called containment. This policy can be described as the efforts to stop global political movement toward communist and socialist ideology (the ideology of the Soviet Union) and promote political popularity of democratic ideas dominating in Europe and the United States. That is how it was supposed to create a certain political isolation of the Soviet Union, which would sooner or later bring to a number of various problems, such as political decadence, economic stagnation and so on. In other words, containment was a policy directed on gradual weakening and declining the power of the Soviet Union by preventing the expansion of communist beliefs around the world and defending the ideas of democracy and opened economy. The strategy of containment was created and proposed by George Frost Kennan, an American politician and diplomat, known as â€Å"the father of containment†, who worked in 1944-1946 as a head of American mission to the Soviet Union and was an excellent specialist in understanding the relations between Washington and Moscow. Having sent his historical â€Å"long telegram† Kennan warned the administration of Truman about possible dangers of messing with Soviet political powers. Besides, later on he publicized his ideas about the necessity to follow the policy of containment in Foreign Affairs magazine, where he stated: â€Å"†¦the main element of any United States policy toward the Soviet Union †¦ must be that of a long-term, patient but firm and vigilant containment of Russian expansive tendencies† and ideology taught them [Soviets] that it was their duty eventually to overthrow the political forces beyond their borders. (U. S. Department of State, n. d. ). Kennan also argued that Soviet Russia was an antagonistic and closed-minded society, driven by a great obsession to dominate combined with a huge political insecurity. That is why, he thought, only a determined and resolute reaction of the United States would be the best solution to frustrate the ambitions of Soviet authorities and eventually bring the power of American ideological ally to a standstill. These ideas of Kennan received a lot of warm support in American administrative circles and became the main postulates of famous Marshall Plan on reformation. Therefore, Kennan’s call for containment had a tremendous impact on American policy-makers and â€Å"†¦inspired the hardheaded power politics that shaped the Cold War† (Holbrook, 2005). The controversy of this policy arose around the issue of the limits of containment, because it was crucial not to lose the control of the situation and peripheral interests of the U. S. That is why in 1950 a detailed plan, stipulating the stages and activities of the United States in the framework of the Cold War was issued by National Security Council as a document called NSC-68. Anyway, the strategy of containment was a great success in the long run, and it became one of the most far-seeing and prudential political moves in modern history, because any aggression from one of the sides in this â€Å"peaceful competition† called the Cold War would spark a serious conflict and possibly bring to global bloody outcomes. George F. Kennan himself in his interview to CNN analysts commented on the effectiveness of the containment policy as the following: â€Å"†¦the alternative was to have a great military conflagration and I could see no good coming out of this† (CNN, n. d. ) Certainly, not every American politician was supporting the policy of containment and there were some, who insisted on more determined activities of the U. S. directed against communist ideology expansion. In particular, John Foster Dulles, the 52nd Secretary of the State, was promoting the ideas of liberation of Western European countries. Nevertheless, the strategy of containment which â€Å".. helped to define the issues and values dividing America and Russia†, was a well-considered political step, which eventually contributed to collapse of communist ideology in Western Europe (UXL Encyclopedia, 2005). References Cornwell, R. (2005, March 19) Obituary: George Kennan. The Independent. 58 (893), 6. George F. Kennan. (2005). UXL Encyclopedia of World Biography. Ed. 1. Farmington Hills, MI: UXL (Gale). George F. Kennan, U. S. Embassy, Moscow. (n. d. ). CNN. A CNN Perspectives Series. Retrieved December 19, 2007, from http://www. cnn. com/SPECIALS/cold. war/episodes/01/interviews/kennan/. Holbrooke, R. (2005, March 21). The Paradox of George F. Kennan. The Washington Post. The Washington Post Company. Retrieved December 19, 2007, from the World Wide Web: http://www. washingtonpost. com/wp-dyn/articles/A52533-2005Mar20. html. Kennan and Containment. (n. d. ). U. S. Department of State. Retrieved December 19, 2007, from the World Wide Web: http://www. state. gov/r/pa/ho/time/cwr/17601. htm.

Friday, November 15, 2019

The American Dream: A Can of Coke and a Lexus :: Argumentative Argument Media Papers

The American Dream: A Can of Coke and a Lexus Following the crowd in 2001 is the American way. Our lives have been infected with directions on who, how, and what we should be and do. Every day our televisions blare out talk shows, sitcoms, and soap operas to stagnate our minds. Our radios scream obscenities and false hopes with a beat that permeates our thoughts. Magazines, newspapers, billboards, televisions, and radios continually tell us what we need and want. Fashion dictates the way we dress, what styles we wear, and even the food we eat. We must follow rigid exercise routines in expensive gymnasiums, drive only the best automobiles, and buy only certain brands of products for our families to consume. The media constantly inundates our subconscious with messages that instruct us how to behave, what to say, and gives directions on what is necessary to be accepted in the elite privileged society that we perceive to be the American dream. This is the education we get from the world around us. Where has this propaganda come from? Why are we not able to see the forest for the trees? Why do we accept all that is handed to us without questioning the motives? We have been led to believe that â€Å"they† are always right. We have been taught to fear our own judgment, to accept life without question. Such programming begins at birth, is exemplified by our elementary education, and snowballs as we continue to learn. We are a society of sheep, waiting for slaughter. Paulo Freire describes this kind of education in his essay â€Å"The Banking Concept of Education† as: Education thus becomes an act of depositing, in which the students are the depositories, and the teacher is the depositor. Instead of communicating, the teacher issues communiquà ©s and makes deposits which the students patiently receive, memorize, and repeat. This is the â€Å"banking† concept of education, in which the scope of action allowed to the students extends only as far as receiving, filing, and storing the deposits. (349) Schooling in American society has become a process of transferring a pre-arranged amount of information to our children. It begins around age five and continues through the late teens, or until the students have successfully completed the courses required of them. Teachers force-feed a curriculum determined by the state, the county school board, and the school itself.

Tuesday, November 12, 2019

Art History Final

They have manipulated our opinion, reactions, and even likeness of art. They defined who the great artists are and through their judgments they have even cited the value of art. But unfortunately for them, post-modern art has dethroned critics with the use of humor, wit, and scale of impact in their art. Post-modern art rejects the idea Of beauty and truth and reveals the value Of irony. Artists such as Marcel Decamp, who created the Fountain, or Mark Tansy, shock, mock, and force the viewers to rethink the meaning of art. The reader/viewer must create a whole new context in which to hold the art, one which may truly challenge his belief structures, one which may force him, to make sense of what he is seeing, to hold a larger perspective than he errantly has in place. † 1 And this applies to the critic as well. His opinion can no longer be valued as before because this kind of art no longer has a meaning and its interpretation no longer matters. Its importance lies on the impac t and sensation of its viewers. Art becomes then a participatory experience, one in which the audience receives, and handles as they may, the flows of libidinal energies which the artist set free. † 2 The control the words Of critics had over art is gone and viewers are able to let their unconscious decide what art is. Nothing can better explain the place of the critic with this ewe art as Roland Breather's essay title does: post-modern art has brought â€Å"The Death of the Author. † In his essay Farther explains how in literature the identity of the author no longer has any importance. Nonperformance† may be admired, but not his â€Å"genius† The author. 3 By giving the power to the literature rather than to the writer itself, he is giving the power to the piece of art and not to the critic as it has always been. As explained earlier, the opinion of the critic was impeding us from reaching our own conclusions on art. But by denying beauty in art and intro ducing something as absurd as a urinal, post-modern artists â€Å"refused to assign [art] a â€Å"secret† that is, an ultimate meaning,†4 that a critic can easily identify or criticize, and instead, â€Å"liberates an activity† where each viewer can have their own reflections on the piece.In my essay I am giving the role of the author in Farther essay, to both the critic and the artist. Nevertheless, I am assigning the part of the modern author to the artist, and its opposite to the critic. Before, the importance was given to the author, he was recognized, in other words, the critic was recognized. But now, â€Å"language knows a subject, not a person. 5 And from my point of view I interpret this statement as meaning that the person, in other words the critic, does not matter anymore, the art does, the subject.Of course the critic will still be a critic and give their opinion, rank a piece of art, and judges it as well. But this time they cannot use an absolute standard of arbitration. By not being able to judge the way they used to, they assert Farther point, that ‘the explanation of the work is always sought in the man who has produced and for me this man he speaks about could only be the artist himself. Clement Greenberg, Harold Rosenberg, and Roseland Krause have been incredibly influential in the history of art. Greenberg championed and was the first to appreciate the achievements of abstract art.Rosenberg was also a supporter of the abstract expressionists and proved the importance of the happenings and performance art. Krause introduced a new approach that focused on aesthetics that apprehend cultural and historical issues. While I have criticized them in my essay shall also embrace their intellectual knowledge on the subject of art and its importance in society as well as history. Nevertheless, â€Å"the birth of the reader must be ransomed by the death of the author. 7 The public should continue to take in and learn from t hese figures opinions. Nevertheless, we cannot take what they say too literal.We must understand that they are critics, they are â€Å"a person who judges the merits of literary, artistic, or musical work. â€Å"8 They judge but they do not define art. Challenges to the Status Quo Art has deliberately hidden the figure of women and their work in society. There have been great women artists, but have not been recognized as such and valued by posterity. Many paintings by women were initially credited to males, suggesting that there is no objective difference between art made by omen or men, but when it is verified that the author is a woman, the economic and symbolic value of the work decreases immensely.Even today, there are works by women that are not attributed to the real author because the fact that they are women would reduce the price of the work considerably. As Linda Gnocchi explains in her essay, ‘Why Have There Been no Great Women Artists,† the answer to this question â€Å"lies not in the nature of individual genius or the lack of it, but in the nature of given social institutions and what they forbid or encourage in various classes or groups of individuals. Women have a long experience in the fields of art and culture, their contributions have always been present, although in many cases the concept of â€Å"respect† has not been applied to them in the same way as their male counterparts. They have always been relegated to a second plane. Being a woman and artist has often been seen as an injurious occupation and inconsistent, while it has been traditionally reserved the epithet of genius for men. Women have to live in a society which has not ceased to be sexist, in a culture where women are still thought of as an inferior place and lacking retain rights.And this, as Gnocchi explains, does not apply to art only. In her article she gives us the example of the great artist, Rosa Bonjour. Now a day if women become the CEO of a comp any, an architect, or a policeman, they would be categorized the same way Bonjour was: a tomboy, a woman with a desire to be more masculine, or selfish. Yet if men â€Å"have a need for feminine involvement,† 10 as Gnocchi puts it, the jobs such as pediatricians, child psychologists, or chef, are admired rather than frowned upon. In her essay Gnocchi explains the disadvantages women had in art education that led to he lack of great women artists.Some examples were the restriction put on them to participate in classes with nude models or be a part of several contests. Nevertheless, today those restrictions no longer apply but the lack of ‘great women' still persists. Society and history is to blame for this. Now, as John Stuart Mill points out and Gnocchi quotes in her essay, â€Å"everything which is usual appears natural. The subjection of women to men being a universal custom, any departure from it quite naturally appears unnatural. † 1 1 We have progressed as a society and we have reached equality in many areas.However, sexism as well as racism seems it will never cease to exist because they are distinctions we consider natural. In her article Gnocchi writes about how her question can or has been answered incorrectly. Afraid to be included in the category of incorrect answers, I would like to put my life as a perspective instead and show how the views of today's society regarding the sexes are clearly defined. From a very young age had a nanny, who as many would expect was a women because caring for children, cooking, and cleaning is a role usually given to a women if in a household.A man drove me to school every morning and generally anyone who drove that was not a family member was in fact usually a man. I remember the habitual comment that ‘women do not know how to drive. ‘ When I arrived to school there were five male security guards, and my teachers all the way from pre-kinder to about sixth grade were women. Society wou ld see this as correct because security guards are there to protect and men being stronger than women means they can do a better job.And the reason why all my teachers at a young age were women is because we are still young, I do not receive a grade but simply mille faces, stickers, or a ‘good job' in its place, and I need a mother figure at all times. High school was not much different. I started to get grades and was considered a grown-up, so men began being my teachers as well. Physical education, however, was still separated by sex, including the teacher, because â€Å"boys are more aggressive and they can hurt girls. † Now I arrive at Washington and Lee University.An Ivy League education in a beautiful campus with amazing professor, but, a place where it is believed that women only come here to get their MRS. degree. A joke that has been around since he university became co-educational back in the ass's, saying that women only come here to look for a husband. At th is point Gnocchi will probably consider me a feminist, but I am simply showing a perspective from someone that is in her twenties in the 21 SST century and can still clearly separate the roles of men and women as expected in the realm of our society that we claim has improved and changed.My life is only one perspective and many might not have had the same experience did, but it does support what Gnocchi repeatedly states in her essay. Quote Incision's words once more: the question of women's equality-?in art as in any other realm-?devolves not upon the relative benevolence or ill-will of individual men, nor the self- confidence or abjectness of individual women, but rather on the very nature of our institutional structures themselves and the view of reality which they impose on the human beings who are part of them. 12 This also includes the educational system today. Gnocchi makes one more important argument in her article. She explains that when it comes to art what needs to change is the way its history is taught. Lucy R. Leopard supports this argument in her article, Too Political? Forget It,† when lists the amount of information on art that has most times not been taught, and how it IS â€Å"No wonder activist and community art, always a stepchild, is slow to evolve. 13 The statement that ‘there have been no great women artists' can be justified, but it does not mean it is correct. Women as well as other minorities have been deprived from being a ‘genius', a term that is unreal but largely used for men, due to their social conditions and deprivation of an education. But the only way to transform this lack of recognition is to stop listing excuses, or have minorities keep aerating themselves as such and change the unnatural to natural in society. Artistic expression comes from the spirit, not the body type you have or hormones. The language of art is, more materially, embodied in paint and line on canvas or paper, in stone or clay or plas tic or metal-it is neither a sob story nor a confidential whisper. â€Å"14 The Courage to Break Grounds For many years there have been many instances where artists have held public events to raise social and political issues, yet many of which are not on record. While artists know that when choosing this career path it will not be ass, especially economically, they risk their commodities for their passion. Nevertheless, this does not mean that they do not want recognition. If they are primarily concerned with audiences who will never write, curate, collect or fund art, they run the risk of being forgotten before they are even acknowledged . â€Å"15 A reason why political artists mostly limit their work to galleries, and this is a problem that must be fixed. However, I do not believe that political artists who only care about this acknowledgement truly care about making political art. In galleries the artwork will always first be seen as esthetics and subject to be rated and crit icized by its artistic aspects rather than the subject matter and message it is trying to pass on.Political art is that which addresses public concern and takes a stand on an issue. It is a way to speak for those who wont and to open the eyes of those who cannot or resist viewing reality. It is also meant to support or represent those that cannot do it on their own. Most importantly it is supposed to change minds. Political art is not meant to be hidden by the walls of galleries and museums and constrained to the eyes of critics and elitists. It is meant for society to see as ell as to learn and experience what is being fought for Or sometimes encouraged.Nevertheless, politics is a sensitive subject. While I do believe it should be out for everyone to view, certain aspects of the viewer can affect the intended message of the artist, making it difficult to completely object the idea that such an important subject matter should have viewers with certain capacities of understanding. Th e real answer as to whether or not political art should be presented in public venues, even if it is protected by the first amendment to do so, lies on how it might impact the observers.

Sunday, November 10, 2019

Problem on Sexual Harassment

Sexual harassment is one of the biggest problems facing our schools and businesses today. A week rarely goes by without a reminder of the pervasiveness of sexual harassment as a social problem. Sexual harassment is a growing problem in the government agencies, schools, and the corporations of the world; however, many corporations are now adopting new anti-harassment policies. (Conta) The definition of sexual harassment is any unwanted or inappropriate sexual attention. That includes touching, looks, comments, or gestures. A key part of sexual harassment is that it is one sided and unwanted. There is a great difference between sexual arassment and romance or friendship, since those are mutual feelings of two people. Often sexual harassment makes the victim feel guilty, but it is important for the victim to remember that it is not their fault, the fault lies totally on the person who is the harasser. Many times fear is involved in sexual harassment because it isn't about physical attraction, it's about power. In fact, many sexual harassment incidents take place when one person is in a position of power over the other; or when a woman has an untraditional job such as a police officer, factory worker, business executive, or ny other traditionally male job. Typical victims of harassment are young, single, college-educated, members of a minority racial or ethnic group (if male), in a trainee position (or office/ clerical positions if male), or have an immediate supervisor of the opposite Presently, it is hard for courts and others to decide when sexual harassment has taken place because the definition of sexual harassment is much too broad. Clearing up the legal definition of sexual harassment would discourage and punish harassers and bring comfort to the victims. Here are some points to remember in deciding hen sexual harassment takes place: Sexual harassment is one-sided and * It is about power and not attraction. * Subtle sexual behavior is sometimes socially acceptable, but some would consider it offensive and want it stopped. * Moderate sexual behavior is not socially acceptable, reasonable * Severe sexual behavior is never acceptable. (Swisher 28) Sexual harassment is a major problem in public schools, colleges, and universities. Surveys on college campuses show the number of respondents reporting to have been sexually harassed ranging from 40-70 percent. Only two percent of campus harassment ases involve a professor demanding sex in return for a good grade. Most cases involve male and female students. In public schools current sexual harassment definitions are inappropriate, since bad sexual behavior of today's children isn't sexual harassment, but it is a reflection of the vulgar, violent, and the sexually explicit nature of our media and culture. When little six-year-old children get suspended from school for kissing girls on the cheek, it is not an example of sexual harassment but of political Sexual harassment is still a big problem in schools and every school district in Washington now has an antiharassment policy. Junior high or middle school has the biggest problem with sexual harassment mainly because of their immaturity and out-of-control hormones†. Says Viki Simmons of the YWCA. â€Å"Many times in high school, students don't think anything about it when harassment happens, but schools are now cracking down on it†. Simmons interview) In the business world employers are now on notice that sexual harassment will no longer be tolerated in the workplace. Claims brought against alleged harassers include wrongful termination, invasion of privacy, violation of due process and free speech rights, efamation, and intentional infliction of emotional distress. Sexual harassment usually happens to women in low-paying jobs, or women that have to have a job in order to support themselves and children. If sexual harassment happens at work, write down a detailed description of what took place, so that it is well recorded and you don't have to think back to the incident. You should keep a note pad handy for this purpose, or write it on a napkin to help you * What actually took place and what the offender said Another way to do this is to write a letter to the harasser. Be sure to keep a copy. Tell the person clearly in the letter that his behavior toward you is unwanted. Tell the person that he will be reported if the behavior doesn't stop (Kolbert). According to the research group Catalyst, recent studies have found that 40 percent to 60 percent of woman say they have been harassed sometime in their Employers have a duty to investigate allegations of sexual harassment, and their employees have a legitimate interest in knowing what activities could result in their termination. Ever clearer definitions of sexual harassment are being implemented by more and more corporations around the country. As this happens, an ncreasing number of companies are searching for new ways of protecting themselves against allegations, adopting their own anti- harassment policies to combat this growing problem. CEO's should do a variety of things to stop sexual harassment in the work place. The most important thing is senior management makes it clear to workers that harassment in any form won't be tolerated. If top managers don' take the issues seriously, employees won't either. Managers must also understand they are responsible for their Companies need an explicit written policy on sexual harassment that is widely available in the workplace. Most consultants advise companies to do more than just post the policy on bulletin boards. They should distribute it company wide, repeatedly. Copies should be included in new employee orientation packets. Employees should have clear definitions of what sexual harassment is Many companies are now offering employee training sessions on sexual harassment, and many say that follow up training is a good idea. Training programs should include all employees, rather than just managers. The tone should be gender neutral and avoid heavy discussions on male harassment that might cause some resentment among the male employees. Many times programs aren't effective because they spend a lot of time just attacking men and not the crime. Companies need a good system to deal with complaints. A clear process for handling complaints shows that a company takes them seriously. Until 1991 it was harder for woman to make allegations of sexual harassment, since woman felt like there was nothing that they could do about it. But the highly publicized hearings of Clarence Thomas and Anita Hill in 1991 changed everything. During the fall of 1991, the subject of sexual harassment grabbed news headlines. Everyone began discussing this issue and motions ran high. Judge Clarence Thomas was nominated to be a Supreme Court Justice, which is America's highest court, and Supreme Court Justices have their jobs for life. They cannot be fired. Before a person can be made a Justice, he or she must be questioned and Judge Thomas was ounce the head of a U. S. agency called the EEOC. The EEOC makes sure everyone is treated fairly when applying for a job. It also enforces laws against sexual harassment. Anita Hill is a law professor who worked with Judge Thomas at the EEOC many years ago. A few weeks into the Congressional Questioning she came orward and accused Thomas of sexual harassment. She claimed that he used to constantly ask her for dates and spoke to her about pornographic films he had seen. Anita Hill said that she was deeply offended by these remarks but felt that she could not complain. Clarence Thomas was her boss, and she thought that her career could be Anita Hill was a very believable witness. But Judge Thomas denied her charges in the strongest possible terms. Who was telling the truth? The country was divided. But the issue was being discussed everywhere. Women from all across the nation told of their experiences with sexual harassment. And many men admitted being Finally, the senate voted to approve Judge Thomas. But the vote was close. Many senators had doubts about Thomas's character. Others did not the, Thomas's career should be destroyed because of one person's story. They said there was not enough evidence to prove there was wrongdoing. In the end, everyone agreed that sexual harassment is a serious problem everyone must become more sensitive It's important to know that men have trouble too. Women are not the only victims of sexual harassment. More and more men are being harassed in the workplace, classrooms, and locker rooms. Whoever is in the position of power tends to be the harasser. Men can be victims of both woman and other men Sexual harassment is very wide spread, but there are ways of avoiding it, such as: Keeping everything strictly on a business level. If working in the same room as the harasser, create a barrier between the two work stations with a desk or file cabinet, etc. Do not ask for personal favors or special treatment from the harasser so that he won't feel he is owed anything. Do not talk about anything personal. Sexual harassment is always wrong. No one deserves it. And it is always hurtful to the victim.

Friday, November 8, 2019

Free Essays on Security Problems

Many people today are familiar with the Internet and its use. The Internet is a mass communication device and place for the freedom of mind and thoughts. It is an information source as well as a booming virtual market place for many businesses. The Internet is an enormous well of information that contains both good and bad. Computer porn is a major concern for parents of a household that have their children surfing the Internet in today’s world. Also, a large number of its users however, are not aware of the security problems they face when using the Internet. Most users feel they are anonymous when on-line, yet in actuality they are not. The user is free to browse and or transfer information with others and there are some very easy ways to protect the user from future problems. The Internet has brought many advantages to its users but has also created some major problems. The Government wants the Internet fully regulated, while those in academics want the Internet devoted exc lusively to scholarly research. This is where many moral and ethical questions arise concerning the Internet. Security is a major issue with the Internet because the general public now has access to it. When only the government and higher education had access, there was no worry about credit card numbers and other types of important data being taken. There are many advantages the Internet brings to its users, but there are also many problems with the Internet security, especially when dealing with personal security, business security, and the government involvement to protect the users. The Internet is a new, barely regulated frontier, and there are many reasons to be concerned with security. The same features that make the Internet so appealing such as interactivity, versatile communication and customizability ... Free Essays on Security Problems Free Essays on Security Problems Many people today are familiar with the Internet and its use. The Internet is a mass communication device and place for the freedom of mind and thoughts. It is an information source as well as a booming virtual market place for many businesses. The Internet is an enormous well of information that contains both good and bad. Computer porn is a major concern for parents of a household that have their children surfing the Internet in today’s world. Also, a large number of its users however, are not aware of the security problems they face when using the Internet. Most users feel they are anonymous when on-line, yet in actuality they are not. The user is free to browse and or transfer information with others and there are some very easy ways to protect the user from future problems. The Internet has brought many advantages to its users but has also created some major problems. The Government wants the Internet fully regulated, while those in academics want the Internet devoted exc lusively to scholarly research. This is where many moral and ethical questions arise concerning the Internet. Security is a major issue with the Internet because the general public now has access to it. When only the government and higher education had access, there was no worry about credit card numbers and other types of important data being taken. There are many advantages the Internet brings to its users, but there are also many problems with the Internet security, especially when dealing with personal security, business security, and the government involvement to protect the users. The Internet is a new, barely regulated frontier, and there are many reasons to be concerned with security. The same features that make the Internet so appealing such as interactivity, versatile communication and customizability ... Free Essays on Security Problems Many people today are familiar with the Internet and its use. The Internet is a mass communication device and place for the freedom of mind and thoughts. It is an information source as well as a booming virtual market place for many businesses. The Internet is an enormous well of information that contains both good and bad. Computer porn is a major concern for parents of a household that have their children surfing the Internet in today’s world. Also, a large number of its users however, are not aware of the security problems they face when using the Internet. Most users feel they are anonymous when on-line, yet in actuality they are not. The user is free to browse and or transfer information with others and there are some very easy ways to protect the user from future problems. The Internet has brought many advantages to its users but has also created some major problems. The Government wants the Internet fully regulated, while those in academics want the Internet devoted exc lusively to scholarly research. This is where many moral and ethical questions arise concerning the Internet. Security is a major issue with the Internet because the general public now has access to it. When only the government and higher education had access, there was no worry about credit card numbers and other types of important data being taken. There are many advantages the Internet brings to its users, but there are also many problems with the Internet security, especially when dealing with personal security, business security, and the government involvement to protect the users. The Internet is a new, barely regulated frontier, and there are many reasons to be concerned with security. The same features that make the Internet so appealing such as interactivity, versatile communication and customizability also make it an ideal way for someone to keep a care...

Tuesday, November 5, 2019

Fahrenheit 451 Study Guide

Fahrenheit 451 Study Guide Fahrenheit 451 is a novel by Ray Bradbury. Published in 1953, the book takes place in a dystopian future world where the job of a firefighter is to burn books, rather than put out fires. The main character, Guy Montag, is one such fireman, who slowly begins to perceive the world around him as perverse and superficial even as it slides inexorably towards a nuclear war. A commentary on the power of literacy and critical thought, Fahrenheit 451 remains a potent reminder of how quickly a society can fall apart. Fast Facts: Fahrenheit 451 Author: Ray BradburyPublisher: Ballantine BooksYear Published: 1953Genre: Science FictionType of Work: NovelOriginal Language: EnglishThemes: Censorship, technology, conformityCharacters: Guy Montag, Mildred Montag, Clarisse McClellan, Captain Beatty, Professor Faber, GrangerNotable Adaptations: 1966 film by Franà §ois Truffaut; 2018 HBO adaptation by Ramin BahraniFun Fact: Bradbury wrote Fahrenheit 451 on rented typewriters at his local library, spending $9.80 to write the book. Plot Summary The protagonist, Guy Montag, is a fireman whose job is to burn hidden caches of books, which are forbidden in this unspecified future society. At first, he goes about his job fairly mindlessly, but a conversation with a non-conforming teenager spurs him to question society. He develops a restless dissatisfaction that cannot be quashed. Montag steals a Bible and smuggles it into his home. When he reveals the book (and the others hes stolen) to his wife Mildred, she panics at the thought of losing their income and thus the huge wall-sized televisions she watches constantly. Montag’s boss, Captain Beatty, gives him 24 hours to burn the book or face the consequences. Montag eventually buries his book collection with help from Faber, a former professor. Soon, however, a call comes in for the Firemen to burn a new book cache- and the address is Montag’s house. Beatty insists that Montag do the burning; in response, Montag kills him and flees into the countryside. There, he meets a group of drifters who tell him of their mission to memorize books in order to eventually rebuild society. At the end of the book, there is a nuclear attack on the city, and Montag and the drifters head out to begin rebuilding. Major Characters Guy Montag. The protagonist of the story, Guy is a fireman who has been illegally hoarding and reading books. His blind faith in society erodes and opens his eyes to the decline of civilization. His efforts to resist conformity make him a criminal. Mildred Montag. Guy’s wife. Mildred has retreated entirely into a fantasy world stoked television. Mildred is unable to comprehend Guy’s dissatisfaction and behaves in a childish, superficial manner throughout the story. Her behavior represents society at large. Clarisse McClellan. A teenage girl who lives in Guy Montag’s neighborhood. She is curious and non-comformist, representing the nature of youth before the corrupting effects of society and materialism. She is the catalyst for Montag’s mental awakening. Captain Beatty. Montag’s boss. Beatty is a former intellectual whose disappointment in books’ inability to truly solve problems has turned him into an anti-intellectual. Beatty tells Montag that books must be burned because they make people unhappy without offering real solutions. Professor Faber. Once a professor of English, Faber is a meek, timid man who deplores what society has become but lacks the bravery to do anything about it. Faber embodies Bradbury’s belief that knowledge without the willingness to use it is useless. Granger. The leader of a group of drifters who have escaped society. Granger and the drifters preserve knowledge and wisdom by memorizing books. He explains to Montag that history is cyclical, and that a new age of wisdom will follow the current age of ignorance. Major Themes Freedom of Thought vs. Censorship. The novel is set in a society where the state forbids certain kinds of thought. Books contain the collected wisdom of humanity; denied access to them, people lack the mental skills to resist their government. The Dark Side of Technology. Passive pastimes like watching TV are portrayed as harmful purveyors of passive consumption. Technology in the book is consistently used to punish, oppress, and otherwise harm the characters. Obedience vs. Rebellion. Humanity assists in its own oppression. As Captain Beatty explains, banning books didn’t require effort- people chose to ban books, because the knowledge in them made them think, which made them unhappy. Literary Style Bradbury uses rich language filled with metaphors, similes, and figurative speech throughout the book. Even Montag, who has no formal education, thinks in terms of animal images and poetic, deeply beautiful symbols. Captain Beatty and Professor Faber frequently quote poets and great writers. Bradbury also uses animal imagery throughout to associate technology with dangerous predators. About the Author Born in 1920, Ray Bradbury was one of the most important writers of the 20th century, particularly in the science fiction genre. Bradbury framed technology and supernatural forces as dangerous and foreboding, which reflected the anxious, uneasy atmosphere of the newly atomic post-World War II world.

Sunday, November 3, 2019

Studies in Literature Essay Example | Topics and Well Written Essays - 2500 words

Studies in Literature - Essay Example A plot carries nine elements including exposition, foreshadowing, inciting force, conflict, rising action, crisis, climax, falling action and denouement. The three elements of plot have been described below: (ii) Conflict: Conflict is the central and most dominant part of the piece of literature, which is the basic element in the creation of plot itself. The developments in the story are dependent of rising of man’s conflict with his social set up, culture, religious belief or his own self. (iii) Rising Action: Rising action simply means the subsequent chain of events created in the aftermath of conflict. Rising action is generally the outcome of immediate provocation or inciting force that paves the way towards reaching the climax point. NOVEL: Literally means something new, latest or innovative, novel refers to the work of fiction, story or tale, narrating some anecdote about one or few specific character(s) in a long prose form. Novel is stated to be the invention of 18th century, and Richardson’s Pamela (1741) is considered as the first novel in the history of English literature. Though novel arrived as a genre of literature very late in comparison with the drama and poetry, yet it immediately captured the attention of the readers everywhere, and has become one of the most popular forms of modern literature. A novelette also contains the same characteristics as carried by a novel, but the major difference between the two is this that novel consists of comparatively large number of words and characters, while a novelette is precise in respect of words and list of characters. Tolstoy maintains remarkable command over portraying the bitter realities of life on the one hand, and pointing out the prevailing social evils on the other. Being a highly sensitive writer and a brilliant observer, he skilfully inter-knits the events happening in the life of his

Friday, November 1, 2019

A COMMUNICATION STRATEGY FOR WREST PARK Essay Example | Topics and Well Written Essays - 1250 words

A COMMUNICATION STRATEGY FOR WREST PARK - Essay Example Message – Content, Structure, Format The format is a general letter (text provided in report) which also contains photographs in strategically-placed parts of the page. The text is the central part of the page. The Communication Message The communication message will promote the beauty of the place as well as noting several recently completed revitalization projects which have completed and would be worthwhile to experience. It will also point out other attractions which people would be interested in. How to Deliver the Message The message will be delivered by website on the Internet, Facebook, Twitter and other social media components, and through new media, such as emails and text messages with links, to registered customers through smart phones. Groupon can also be utilized as part of the coupon process for receiving the discount. Deciding Who the Messenger is The messenger is the Chief Executive of the English Heritage Organization who is an integral part of the operations for Wrest Park and would be the most likely person to act as the messenger. Analysing the Strategy Success The returns can be analysed through how many people sign up for memberships at the reduced rate and who purchase the Groupon coupon. Social media sites can provide returns on pay-per-click through ads and banner ads, as well as QR codes scanned, which lead to the website. The Report – Part II Introduction Wrest Park is located ? miles east of Silsoe which is halfway between Luton and Bedfordshire on A6. Wrest Park is considered to be the birth place of the traditional English garden and currently is a beautiful showcase developed over three centuries, consisting of French, Dutch, Italian and English garden landscapes, added on over the years. It is an inspirational journey through art in landscaping. There is plenty to see and do here at the park, including shopping, visiting the cafe for lunch, checking in at the visitor’s centre for all the places to visit on t he grounds, including travel cart rental sign-up. Visitors can visit the Wrest Park mansion to see the home where the de Grey family has lived for over 600 years and also visit the formal gardens just behind the mansion (Wrest Park Online 2012). Building the Communication Strategy The goal of any communication strategy is to inform the target market about the product or the service, and in this case, it is the Wrest Park as a historically artistic landscape. The goal is to provide a communication which brings in more customers who will pay fees to enter and walk or ride through the park, shop and eat lunch at the grounds cafe. The money brought in will help sustain the operations in maintaining the park to its fullest grandeur as a historical archive in landscape art. The more people who know about the park and visit it, the more they will share their experiences with others who will, in turn, come to visit too. The park has many benefits and features for visitors and it is importan t to emphasize those (Boone 1999). The communication strategy is developed first with determining the target audience through research, which also includes members on the database, then deciding on the objectives of the communication message. The next part is designing the message through content, structure and format. Following that process comes the important part of deciding how to send out the message to the right target audience to maximize the return on investment (ROI). The last part is deciding where the message comes from. The communication must be accurate, timely and relevant (Jain 1997: Zikmund