Children: a Good Target Market or an Abuse of Innocence?

Children A Good Target commercialisedise or An Abuse of Innocence? advertizement is a way some businesses overstretch consumers. Consumers atomic number 18, after all, their source of income. Billions of dollars argon pass e genuinely year by corporations to spacious advertize companies to think of the next tremendous commodity. However, the most attractive cross market today is fryren, which inevitably sparks controversy end-to-end the hoidenish.When discussing publicizing to tikeren, one should highly count how the effects the increases creation advertised discombobulate to children, the status of our countries impartialitys, and the current uses of child advertising and the effect they may bewilder on their interview because we remove to think of the children prototypal in order to protect our dry lands recent person. some(prenominal) businesses fetch got do the arguable decision in merc egestise towards children. If the venture is done the chas ten way, it tidy sum be a successful be of getting attention to a business.In the article Brand loyalty starts from a in truth early old age, Lou Cooper reveals, Influencing children at a young age could see to it them retain their custom in the next (24). However, if done incorrectly or unhonorablely, youth advertising plenty be very dangerous and influential to a child in the wrong way. More and more than(prenominal) manufacturersand tv set advertisersthink that children constitute an authorized group for their targetmarket. They see other(a) businesses succeeding when they use the tactic and they swear they need to use it too so as to re chief(prenominal) competitive in the labor.However,television advertisingaimed at children is exceedingly harmful to child development. Over the receive out few decades,television advertisinghas changed peoples action styles and buying habits, especially children. Children have big spending power. With the additional reassuranc e from statistics and research, more and more manufacturers andadvertisersthink that a young age group is an important group for their targetmarket.However,television advertisingaimed at children is super harmful to child development because of the galore(postnominal) harmful and unhealthy things the television is portray as acceptable and even way out so far as to making a harmful product near attractive and necessary to a young consumer. Television aids the alcohol industry, as well as the fast viands industry in spreading the intelligence activity of their harmful products. The fast food industry is especially taking advantage of their selling ability, and consumers are paying the price for it, with their health. concord to the film Super Size Me, over the past few years, there has been a doubling of childhood and adult diabetes. Also, in the film Super Size Me, Morgan Spurlock provides the learning that more children are having liver abnormalities and are already image ing signs of cirrhosis, a clinical scaring of the liver. As stunningly accurate as in Fast fodder Nation, Eric Schlosser mentions, just the value meals, two-for-one deals, and free refills of soda give a distorted sense of how such(prenominal) fast food actually addresss.The original price never appears on the add-in (9). Thus, the harmful products shown on TV should be highly monitored and perhaps even constrained laws upon certain ads to protect the public. The founding laws of our country have worked for us for centuries. They protect us when is necessary and allow us freedoms when appropriate. Legislators have been able to protect us very well with the constant updating of our laws. through with(predicate) amendments and some new laws, law makers have been able to stay current with issues at hand.However, because our countrys laws havent taken another modern twist, many children are feeling the consequences. As seen in The United States Bill of Rights, the first amendme nt to the establishment is Congress shall make no law respecting an establishment of religion, or prohibiting the free engagement thereof or abridging the freedom of speech, or of the press (US Const. , amd. 1) When creating the law, however, legislators in the revolutionary magazine period surely didnt guess that the safety of children would be at venture when they wrote such a broad and faint concept.The legislation for advertising to children is minimal, and most advertising companies have free reign to do whatever they want. When a commercial is adapt toward children, they find it appealing and some remainder to comforting. Fast Food Nations Eric Schlosser expressed that children are exposed to 30,000 commercials a year. Congress has passed laws in the past virtually setting regulations for the advertising of cigarettes and alternative kernel of selling because of their extremely harmful and forbid side effects they threaten consumers with. veritable means of adverti sing in moving-picture show theaters was reviewed and banned Truthful advertizements are being squeeze on to cigarette companies. Advertisements in movie theaters would show pictures of a random place and quickly show a flash of a product so people in the audience would need to have it. For example, they would show a handsome desert and then quickly show a Coke, and a person seated in the audience would stand up and need to buy the Coke, almost as if they were brainwashed.Cigarette companies are now forced to point pictures of diseased organs on the box of cigarettes so as to find fault with the public of their unhealthy and dangerous issue and hopefully thwart as many Americans smoking as possible, a much different form of advertising than an advertisement for Paul Mall cigarettes depicting cigarettes to agree against throat-scratch. When children are exposed to such foreplay of such appealing products, According to Lou Cooper, they have the influence over their parents t o utilize close to 1. 88 trillion dollars, which of course makes children a hefty target, but at what cost? Cooper 24). Advertisers use many forms of marketing to charm children. Phrases and slogans are one example. Many typesof food have a phrasal idiom associated with them. Commercials use phrases and slogans to embed their product into an audiences memory. By the time the commercial ends the line and product are stuck in a persons mind. By targeting children, whole families are then targeted. contestation sparks the creation of phrases and slogans so as to picture that brand into the minds of consumers. If one company can create a phrase that everyone testament know and remember, they are one footstep ahead of their competition.Characters are also a way utilise to target children. fashioning characters has been the way in which many companies aim the attention of children everywhere. When a child sees commercials on television, the characters are instantly installed in th eir brain. bombastic figures also bring forth an ethical appeal for children for example, in Lucky strickle advertisement, Santa Claus is shown with his bag of playthings in one hand and a cigarette in the other. When the child witnesses such extreme behavior from the ones they give birth dear, they want to be just standardized the people they admire.Therefore, children are more probably to buy a product used by their favorite celebrity or character. Toys are another way in which companies target children. Companies give toys to children sometimes relating to their product to endorse their item and entice the receiver to the merchandise. The hope some companies have is that the child will associate their brand with a reward such as a toy and want it more because of the attraction. For example, cereal companies are famous for toy advertisements. If they put toys in the boxes of cereal, children are more probably to want the box with a toy in it.Pleasing children is a main con cern for all big companies. In closing, advertising to children isnt the best mind when you want to keep the youth of our country safe, healthy, and uncorrupt so as to brighten our future as a nation. The products of some endorsements are mainly those that need to be feared. However, when a child is just as stark as watching their favorite television show, parents and the children themselves shouldnt need to worry roughly what kind of commercials pop-up that try to entice them with that intellectual meal and those toys.Children deserve every right to enjoy their time of being care-free and trusting. childhood is a time for joyful seventh heaven and innocence, not corruption. Works Cited Cooper, Lou. Brand trueness Starts from a Very Early Age. EBSCO produce Service Selection Page. Marketing Week, 10 June 2010. Web. 02 Nov. 2010 httpweb. ebscohost. com/src/pdf? vid=3hid=104emailprotected. The United States Bill of Rights. discipline Archives and Records Administration. U. S. National Archives Records Administration.Web. 02. Nov. 2011. http//www. archives. gov/exhibits/characters/print_friendly. hypertext markup language? page=bill_of_rights_transcript_content. html. Schlosser, Eric. Fast Food Nation the Dark Side of the All-American Meal. refreshing York, NY Harper Perennial, 2005. Print. Supersize Me a Film of large Proportions . Hart Sharp Video, 2004. Santa Smokes Lucky Strikes surrender Smoking Painlessly Now Web. 02 Nov. 2010. http//www. quitsmokingpainlesslynow. com/cigarette-advertising/santa-smoking-lucky-strikes/.